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Unformatted text preview: attitudes and behaviors o Subliminal messages can be influential but only in controlled lab experiments – subliminal messages don’t appear to work when encountered in ever day life o Effects are short-lived o Only affect ppl in complementary state – priming “lipton ice tea” will only affect thirsty participants who like iced tea • Resisting persuasion o Attitude inoculation – a vaccine shot to resist persuasion, ppl can better rest a persuasive communication if they’ve been exposed to mild persuasive attempts before receiving the actual message o Be aware – increase controlled thinking to pick up on cues that are trying to “get you” o Avoid reactance – if ppl feel that their freedom to perform a certain behavior in inhibited they may actually be more likely to perform the prohibited behavior Interpersonal attraction – why are we drawn to other people?...
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- Fall '08
- Psychology, subliminal messages, Lipton, Iced tea, subliminal message work