Cognitive learning process

Cognitive learning process - o Cognitive learning process...

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o Cognitive learning process Social experiences/info form beliefs Weight pros/cons Other sources of attitude o Imitation/modeling – children model behavior o Socialization and social experience – as we grow older we develop attitudes o Genes – identical twins share more similar attitudes than fraternal twins Explicit vs. Implicit attitudes o Attitudes can exist at 2 different levels o Explicit – attitudes that we consciously endorse and can easily report o Implicit – attitudes that are involuntary, uncontrollable, and often unconscious Attitudes and behavior o Do attitudes predict behavior? Overall, correlation b/w attitudes and behavior is .3 o Lapiere study White professor toured American with chinese couple Stopped at 66 hotels and 184 restaraunts Only 1 refused service 6 months later, Lapiere sent same hotels and restaurant questionnaires o When do attitudes affect behavior? When they are strong, stable, issue is important, easily accessible, formed
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This note was uploaded on 11/27/2011 for the course PSYC 260 taught by Professor Traceycallison during the Fall '08 term at UNC.

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Cognitive learning process - o Cognitive learning process...

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