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Unformatted text preview: o Results in individual devaluing the forbidden activity or object o Having a really severe punishment would make the child want to do it more whereas a mild punishment could have a devaluing effect o Derogating the victim Harming someone induces dissonance Why? I am a good person but I just hurt someone How do we resolve this: change our attitude about the target so that we do not like theml so that it seems our harm of them is justified (they deserved it) Flip side: what happens to our attitudes toward the target if we help them? Ben-Franklin effect when we help someone our attitude toward them increases Cognitive Dissonance: final thoughts o Dissonance reducation occurs nonconsciously o People are bterr at reducing dissonance than they realize o Remember theme #3? Need to be accurate, need to maintain self esteem, need for self justification...
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- Fall '08