Dissonance and Justifications

Dissonance and Justifications - o Results in individual...

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o Dissonance and Justifications External justification Reducing dissonance by ascribing behavior to an outside cause Internal justification Reducing dissonance by changing the self to be congruent with behavior Insufficient justification Having a lack of incentive for performing a counter-attitudinal behavior causes us to amend our original attitude (counterattitudinal advocacy) Festinger’s Peg Turning study in which p’s lie about a really boring task they had to do to other future p’s (some were paid $20, some were paid $1) those paid one dollar convinced themselves that they really did believe the experiment was fun. The smaller the incentive, the greater the softening of the attitude Small rewards or mild punishment vs. large rewards or severe punishments in children. Small leads to a more lasting change in behavior Insufficient punishment Having a lack of (external) disincentive for performing a counterattitudinal behavior (resisting a desirable behavior)
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Unformatted text preview: o Results in individual devaluing the forbidden activity or object o Having a really severe punishment would make the child want to do it more whereas a mild punishment could have a devaluing effect o Derogating the victim Harming someone induces dissonance Why? I am a good person but I just hurt someone How do we resolve this: change our attitude about the target so that we do not like theml so that it seems our harm of them is justified (they deserved it) Flip side: what happens to our attitudes toward the target if we help them? Ben-Franklin effect when we help someone our attitude toward them increases Cognitive Dissonance: final thoughts o Dissonance reducation occurs nonconsciously o People are bterr at reducing dissonance than they realize o Remember theme #3? Need to be accurate, need to maintain self esteem, need for self justification...
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