Homer - encoding, storage, retrieval, and application to...

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Homer o Hypothesize o Operationalize o Measure o Evaluate o Replicate or revise Ethics: deception o Social psychological research sometimes requires elaborate subterfuge to disguise the true purpose of a study and insure an unbiased, “natural” response o Pros Allows researchers to investigate a broader range of questions Most participants enjoy deception based studies more than other studies o Cons Diminishes trust Meaningful consent impossible May be harmful o Ways in which participants are protected Debriefed – takes place at the end of the study and explains any issues realting to the study that were not addressed in the informed consent Informed consent – research studies are described to the participants before he or she participates IRB – supervises research to make sure its ethical Social Cognition – How we think Social cognition is the study of how ppl process social information, especially its
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Unformatted text preview: encoding, storage, retrieval, and application to social situations o Cognition Like driving a car Most of the time, its automatic Regulate speed Follow the road Use appropriate signals But sometimes its controlled Screeching to a halt when a child runs into the road Automatic Schemas - organized sets of knowledge about a concept or stimulus o Types Traits (implicit personality theories) Central traits traits that are highly associated with many other traits and therefore imply the presence of many other traits CENTRAL TO SCHEMAS o Warm/cold o Extroverted o Artistic o Asch experiment Warm and Cold condition when explaining an individuals personality, which resulted in differences in terms of generosity rating Groups of ppl (stereotypes) Situations (scripts) Ourselves (self-concept) Objects (knowledge)...
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This note was uploaded on 11/27/2011 for the course PSYC 260 taught by Professor Traceycallison during the Fall '08 term at UNC.

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Homer - encoding, storage, retrieval, and application to...

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