Quick and efficient but not always correct

Quick and efficient but not always correct - automatic...

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Quick and efficient but not always correct Types: o Availability – a mental rule of thumb that is based on the ease with which you can being something to mind Meta-cognition: how easy is it for me to think of examples to support a point What is at the forefront of one’s mind, what is most accessible o Representativeness A mental rule of thumb that is based on how similar an object/person is similar to a typical case How similar is A to B Matches info in environment against schemas to determine likelihood that match is appropriate Contrast with base-rate info o Anchoring and adjustment A mental rule of thumb that is based on a number or value as a starting point and then adjust from this anchor Ex: Avg. US income? “well, I know someone who makes 40,000 a year and I know that’s below avg. so 55,000?” Beyond heuristics and schemas: more
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Unformatted text preview: automatic social cognition o Is it possible to be thinking without thinking? Unconscious thought theory (UTT) = people are capable of thinking and solving a problem without being aware that they are thinking at all People unconsciously organize large amounts of complex information in order to arrive at a conclusion, which they experience as instinct or a gut feeling Participants are asked to choose an apartment of 4 possible choices with 12 features for each choice. Clearly a best and worst choice Participants decide either immediately after reading info, after being distracted by another task for 3 mins, or after conscious deliberation for 3 min Which participants are most likely to make the right choice? Those who were distracted made the right choice most often, then those who made conscious deliberations...
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Quick and efficient but not always correct - automatic...

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