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Unformatted text preview: automatic social cognition o Is it possible to be thinking without thinking? Unconscious thought theory (UTT) = people are capable of thinking and solving a problem without being aware that they are thinking at all People unconsciously organize large amounts of complex information in order to arrive at a conclusion, which they experience as instinct or a gut feeling Participants are asked to choose an apartment of 4 possible choices with 12 features for each choice. Clearly a best and worst choice Participants decide either immediately after reading info, after being distracted by another task for 3 mins, or after conscious deliberation for 3 min Which participants are most likely to make the right choice? Those who were distracted made the right choice most often, then those who made conscious deliberations...
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- Fall '08
- Thought, 3 min, mental rule, automatic social cognition, Unconscious thought theory