Social influence

Social influence - Social influence Social influence the...

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Social influence Social influence – the effect that the words, actions, or presence of others have no our thoughts, feelings, and behaviors o Conformity – changes one’s behavior due to the real or imagine presence of others (Asch) Fashion trends, sporting events, peer groups, emergencies o Compliance –changing one’s behavior in response to a direct request o Obedience – changing one’s behavior in response to an order from an authority figure WWII and the Nazis – why do ppl obey authority to commit such harm to others Early theories focused on personality traits – not very good Milgram obedience studies Teacher and learner (confederate) Teacher gives learner electric shock for each mistake (increasing voltage) “The experiment must go on” 1 in 4 would stop at intense shock 1 in 8 would stop at extreme shock Over 60% obeyed at maximum level Why do we obey? Conformity – changing one’s behavior due to the real or image
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This note was uploaded on 11/27/2011 for the course PSYC 260 taught by Professor Traceycallison during the Fall '08 term at UNC.

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Social influence - Social influence Social influence the...

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