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Unformatted text preview: o Affective process o Behavioral process o Cognitive process Affectively based attitudes o Attitudes based more on feelings and values than on cognitions o I like the color red o Hearts>mind o Classical conditioning Behaviorally based attitudes o Attitudes based on observations of how one behaves towards an attitude object o My last 3 comps were Dells, therefore I must like Dells Dems self-perception theory o Operant conditioning Cognitively based attitude o Attitudes based primarily on ones beliefs about the properties of an object o I like my Dell laptop because it has a 500 gb hard drive, an intel core-duo processor, and 8 gbs of ram...
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- Fall '08