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Unformatted text preview: Ex: what causes men to be more aggressive than women o Theory building – helps us organize knowledge about social behavior, as well as suggest new predictions that can be tested Ex: violence in the media causes men to be more aggressive than women o Application – social psychological knowledge can help to solve every day social problems • Bias o Hindsight bias – “I knew it all along” • Scientific method o State the problem/question o Generate a hypothesis Hypotheses come from existing theories or data, observation, personal experience o Test the hypothesis Observational methods • Describe the world as it is • Types o Case studies Watson and Little Albert o Archival data Newspapers, old polls o Participant observation (ethnography) Anthropologists...
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This note was uploaded on 11/27/2011 for the course PSYC 260 taught by Professor Traceycallison during the Fall '08 term at UNC.
- Fall '08
- Social Psychology