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Unformatted text preview: Subject – demand characteristics: cues that make subject aware of how the experimenter expect them to behave (goal is to keep participants unaware of hypotheses) • Validity o Internal The independent variable is the only factor in the experiment that can affect the dependent variable • All changes in the DV are due to the IV o External The extent to which the study’s results apply to people and situations outside of the lab o Check and interpret results How the variables were operationalized o Report the results Done at the abstract level • Theory testing o Theory about what causes a behavior o Hypothesis derived from theory o Test hypothesis Prediction confirmed • More confidence in theory Prediction not confirmed • Less confidence in theory...
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- Fall '08
- Empirical realization AKA