Ethics-PRP - Ethics: The Critical Criteria in Public...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Ethics: The Critical Criteria in Public Relations Principles of Public Relations © 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Ethics and Morality Ethics is doing the right thing Following a specific set of rules Morality is doing the right thing when no one is watching Following a set of principles or a code of personal conduct Principles of Public Relations © 2
Background image of page 2
Where do Ethics come from? Family Community Culture Religion Education Experience Principles of Public Relations © 3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Ethics: A Definition “A set of criteria by which decisions are made about what is right and wrong.” Based on Human Morality Principles of Public Relations © 4
Background image of page 4
Principles of Public Relations © 5 “Be sure our deeds match our words.” Arthur Page
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Arthur Page’s Principles of Ethical Behavior Tell the truth Prove it with action Listen to the customer Manage for tomorrow Conduct public relations as if the whole company depended on it Remain calm, patient and good- humored Principles of Public Relations © 6
Background image of page 6
Reputation and Ethics An organization’s reputation depends on its actions An organization’s reputation also depends on how ethical its actions are perceived to be Organizations that are seen to be acting in the public interest have the best reputations Principles of Public Relations © 7
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
judged? On the basis of ethics On the basis of social responsibility On the basis of financial responsibility Publics judge the organization and its people both as separate units and as a single unit. Principles of Public Relations
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 24

Ethics-PRP - Ethics: The Critical Criteria in Public...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online