History+of+PR+-+PRP-TNBW

History+of+PR+-+PRP-TNBW - Public Relations Past Present...

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Public Relations Principles of Public 1
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What is Public Relations? Principles of Public 2 § PR is an and a § Creative § Innovative § Involves verbal, written & graphic imagery (Art) (Science) Processes Structure Formats Involves research, analysis, Good PR  just  makes me  smile. You know,  I never  could  figure her  out.
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Public Relations comes in many flavors and disguises Principles of Public 3 PUBLICITY EMPLOYEE COMMUNICATION SOCIAL RESPONSIBILITY PUBLIC POLICY/ LOBBYING INVESTOR RELATIONS PRESSS AGENTRY MARKETING COMMUNICATION PUBLIC RELATIONS
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Principles of Public 4 Public Relations is a strategic function § PR looks outward § PR looks ahead § PR looks in all directions § PR listens, interprets, acts § PR creates new realities, influences with facts § PR is the organization’s voice § PR thinks and acts strategically § PR manages brands and issues § PR operates across boundaries § PR is measured by beliefs
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PR Definitions “The art and social science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programs of action which will serve both the organization and the public interest.” Public Relations Society of America Principles of Public 5
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PR Definitions “Public Relations is about reputation—the result of what you do, what you say and what others say about you. Public Relations Practice is the discipline which looks after reputation with the aim of earning understanding and support, and influencing opinion and behavior.” Principles of Public 6 British Institute of Public Relations
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“Public Relations is the management of
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History+of+PR+-+PRP-TNBW - Public Relations Past Present...

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