PR+Princ+Opening+Spring+2010

PR Princ Opening Spr - Welcome Rutgers University Department of Communication Principles of Public Relations Professor Jack Grasso Principles of

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Principles of Public Relations 1 Welcome! Rutgers University Department of Communication Principles of Public Relations Professor Jack Grasso
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Principles of Public Relations 2 Plan for Today Intro of Instructor Roster/Attendance Review Syllabus What is PR? Essential PR Skills
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Principles of Public Relations 3 John A. (Jack) Grasso Adjunct Professor: Principles of PR PR Management Faculty Advisor to PRSSA (Public Relations Society Student Association)
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Principles of Public Relations 4 Instructor Background (Cont’d) RU Visiting Professor 1998 – 2000 RU & Montclair State Adjunct Professor 2001 – 2002 RU Adjunct Professor 2006 - 40-year corporate career in Public Relations
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Principles of Public Relations 5 Instructor Background (Cont’d) Industry Experience: Telecommunications Information Technology Global Supply Chain Higher Education Professional Services
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Principles of Public Relations 6 Instructor Background (Cont’d) Professional Experience: Strategic public relations Media relations Employee communication Marketing communication Investor relations Advertising Public policy Community Relations
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Principles of Public Relations 7 Instructor Background (Cont’d) B.S., Economics/Sociology, Mt. St. Mary’s University, Emmitsburg Maryland Retired from AT&T in 1998:
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Principles of Public Relations 8 Instructor Background (Cont’d) Memberships (past and present): Public Relations Society of America International Association of Business Communicators National Investor Relations Institute American Federation of Television and Radio Artists
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Principles of Public Relations 9 Instructor Background (Cont’d) Other Information: 2005 recipient of Silver Anvil, Sabre and PR Week Awards for brand positioning Good reading, writing and speaking knowledge of Spanish US Army veteran Freelance actor, voice-over specialist and on-camera spokesperson in 100+ industrial videos Official scorer for independent baseball league Yankee Fan
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Principles of Public Relations 10 Principles of Public Relations Getting Acquainted Roster
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Principles of Public Relations 1. Why is PR part of the Communication Department? 2. Why did you choose to take Principles of PR? 3. What is Public Relations? 4. Is PR about “Spin”? 5. How is PR different from Marketing? 6. How is PR different from Advertising? 7. How is PR different from Journalism? 8. Are you interested in pursuing PR as a career? 9. Is PR a respected profession?
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Principles of Public Relations 12 Advertising Advocacy Audience Awareness Behaviors Beliefs Brand Counseling Creativity Crisis Demographics Exposure Factual Favorable Goals Groups Influencers Infographics Issues Libel Listening Marketing Media Message Mission News Objectives Perspective Perceptions Philanthropy Positioning Press Agentry
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This note was uploaded on 11/28/2011 for the course COMMUNICAT 192:365 taught by Professor Grasso during the Spring '11 term at Rutgers.

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PR Princ Opening Spr - Welcome Rutgers University Department of Communication Principles of Public Relations Professor Jack Grasso Principles of

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