Multicultural+Public+Relations-SN

Multicultural+Public+Relations-SN -...

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Public Relations Management 1 Multicultural Public Relations
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Public Relations Management 2 Culture?? Characteristics can be: Demographic Psychographic Geodemographic A social group  smaller than a civilization  larger than a community Multiple publics Influenced by the traits of the culture
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Public Relations Management 3 Sources of Cultural Awareness The Internet Globalization of commerce Diverse work forces Global growth of democracy  Shared responsibility for common issues  e.g. climate change, financial markets, banking
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Public Relations Management 4 How should an organization approach  dealing with cultural diversity? …research and understand trends …analyze and adapt to diverse political realities …catalogue demographics, psychographics, etc. …establish communication strategies 
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This note was uploaded on 11/28/2011 for the course COMMUNICAT 192:409 taught by Professor Grasso during the Fall '11 term at Rutgers.

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Multicultural+Public+Relations-SN -...

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