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PR+Management01-Open-Fall+2011

PR+Management01-Open-Fall+2011 - Welcome l Rutgers...

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Public Relations Management 1 Welcome! l Rutgers University l Department of Communication Public Relations Management Professor Jack Grasso
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Public Relations Management 2 Instructor Details Instructor: Professor Jack Grasso E-mail: [email protected] or [email protected] Phone: 908-458-1290 Office Hours:By appointment up to one hour before each class and up to a half hour afterward
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Communication: Learning… Interest… Knowledge… Curiosity Public Relations: Learning…Curiosity Knowledge… Interest FOUNDATION Arc of PR Principles Essential Skills Principles History Ethics Theoretical Underpinnings Media PR Writing News Release Research Myths & Values PR & Marketing Strategy & Tactics Planning Key Publics Crafting Messages Cause Related Marketing Advertising Measuring Value PR Practice Pitch Letter Legal Issues Vision & Mission Speeches Issues Management Skills/Teamwork/Project Management/Leadership/Networking/Fun Internships Beginnin g Destinatio n
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Skills/Teamwork/Project Management/Leadership/Networking/Fun Internships Arc of PR Management PR Principles: Learning…Curiosity Knowledge… Interest FOUNDATION Beginning Destination Integrated Marketing Communicati on Strategic Communicatio n Planning IMC Campaign Planning Public Policy & Lobbying Investor Relations Crisis Management IMC Campaign: Marketing IMC Campaign: Advertising IMC Campaign: Tactics IMC Campaign: Budgeting IMC Campaign: Timelines Media Interview Techniques Brands & Branding Research Social Media Corporate Social Responsibility PR Disasters Organization al Sustainabilit y PR Profession: Learning…Curiosity Knowledge… Interest PROFESSION- READY
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Public Relations Management 5 Assignments There will be two writing assignments : An Integrated Marketing Campaign campaign in two parts. Students select topic with Instructor approval. Must follow “Executive Summary ” Format Writing assignments must be neat and professional. They will be evaluated for proper style and format, content, grammar, spelling, syntax, vocabulary (i.e. word choice) and scope. Submitting assignments late , without compelling reasons is irresponsible.
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Public Relations Management 6 Assignments (Cont d) Late assignments will be penalized 10% per calendar day to a maximum of three days. Instructor will make every effort to grade and return written assignments in a timely manner . Students will be allowed to re-do and resubmit Part 1 of the assignment once and no later than one week after it has been returned by the instructor. A maximum of 10% improvement in the original grade can be earned .
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Public Relations Management 7 Integrated Marketing Communication Campaign Executive Summary Description of Organization Statement of Situation (Problem/Opportunity Key Publics Integrated Message Platform Key Public Relations Strategies
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