PR+Management01-Open-Fall+2011

PR+Management01-Open-Fall+2011 - Welcome! l Rutgers...

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Public Relations Management 1 Welcome! l Rutgers University l Department of Communication Public Relations Management Professor Jack Grasso
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Public Relations Management 2 Instructor Details Instructor: Professor Jack Grasso E-mail: jgrasso@rci.rutgers.edu or jgrasso41@gmail.com Phone: 908-458-1290 Office Hours:By appointment up to one hour before each class and up to a half hour afterward
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Communication: Learning… Interest… Knowledge… Curiosity Public Relations: Learning…Curiosity Knowledge… Interest FOUNDATION Arc of PR Principles Essential Skills Principles History Ethics Theoretical Underpinnings Media PR Writing News Release Research Planning Key Publics Crafting Messages Cause Related Marketing Advertising Measuring Value PR Practice Pitch Letter Legal Issues Speeches Issues Management Skills/Teamwork/Project Management/Leadership/Networking/Fun Internships Beginnin g Destinatio n
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Skills/Teamwork/Project Management/Leadership/Networking/Fun Internships Arc of PR Management PR Principles: Learning…Curiosity Knowledge… Interest FOUNDATION Beginning Destination Integrated Marketing Communicati on Strategic Communicatio n Planning IMC Campaign Planning Public Policy Investor Relations Crisis Management IMC Campaign: Marketing IMC Campaign: Advertising IMC Campaign: Tactics IMC Campaign: Budgeting IMC Campaign: Timelines Media Interview Techniques Brands & Branding Research Social Media Corporate Social Responsibility PR Disasters Organization al Sustainabilit y PR Profession: Learning…Curiosity Knowledge… Interest PROFESSION- READY
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Public Relations Management 5 Assignments There will be two writing assignments : An Integrated Marketing Campaign campaign in two parts. Students select topic with Instructor approval. Must follow “Executive Summary ” Format Writing assignments must be neat and professional. They will be evaluated for proper style and format, content, grammar, spelling, syntax, vocabulary (i.e. word choice) and scope. Submitting assignments late , without compelling reasons is irresponsible.
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Public Relations Management 6 Assignments (Cont d) Late assignments will be penalized 10% per calendar day to a maximum of three days. Instructor will make every effort to grade and return written assignments in a timely manner . Students will be allowed to re-do and resubmit Part 1 of the assignment once and no later than one week after it has been returned by the instructor. A maximum of 10% improvement in the original grade can be earned .
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Public Relations Management 7 Integrated Marketing Communication Campaign Executive Summary Description of Organization Statement of Situation (Problem/Opportunity Key Publics Integrated Message Platform Key Public Relations Strategies Strategic Public Relations Objectives (Measures of Success)
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This note was uploaded on 11/28/2011 for the course COMMUNICAT 192:409 taught by Professor Grasso during the Fall '11 term at Rutgers.

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PR+Management01-Open-Fall+2011 - Welcome! l Rutgers...

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