PRM_F101%2C_Elements_of_Q__1

PRM_F101%2C_Elements_of_Q__1 - Where PR Fits in the...

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Public Relations Management – Fall 2010 Elements of Quiz #1 Date of Review: Wed., Oct 6 Date of Quiz: Wednesday, Oct 13 Integrated Marketing Communication Executive Summary Elements Integrated Marketing Communication Overview Four-step Planning Model PR’s Strategic Role
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Unformatted text preview: Where PR Fits in the Organization The Planning Grid Review of PR Skills Review of Ethics in PR Research: What We Should Know (Charts) Media Interview Techniques Public Policy & Lobbying Vision & Mission Statements...
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This note was uploaded on 11/28/2011 for the course COMMUNICAT 192:409 taught by Professor Grasso during the Fall '11 term at Rutgers.

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