PRM_F101%2C_Elements_of_Q__1 - Where PR Fits in the...

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Public Relations Management – Fall 2010 Elements of Quiz #1 Date of Review: Wed., Oct 6 Date of Quiz: Wednesday, Oct 13 Integrated Marketing Communication Executive Summary Elements Integrated Marketing Communication Overview Four-step Planning Model PR’s Strategic Role
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Unformatted text preview: Where PR Fits in the Organization The Planning Grid Review of PR Skills Review of Ethics in PR Research: “What We Should Know” (Charts) Media Interview Techniques Public Policy & Lobbying Vision & Mission Statements...
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