Research-PRM-T-1 - Research Whatdowethinkweknow?...

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Research What do we think we know? What don’t we know? What should we know? PUblic Relations  Management 1
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  PUblic Relations  Management 2
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  PUblic Relations  Management 3
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PUblic Relations  Management 5 RESEARCH The controlled, objective and systematic  gathering of information for the purpose of  describing and understanding.
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PUblic Relations  Management 6 Research Types Methods Uses
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PUblic Relations  Management 7 Types of Research Formal (Primary) Informal (Secondary)
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PUblic Relations  Management 8 Methods of Research Quantitative Qualitative
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PUblic Relations  Management 9 Uses of Research Formative Evaluative
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PUblic Relations  Management 10 Common Research Tools Focus Groups Face-to-face Mail Secondary Data bases (e.g. Census data) Research Projects (Universities, Think Tanks, Non-profits) Internet Market Feedback (Customer Service, Trade shows
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This note was uploaded on 11/28/2011 for the course COMMUNICAT 192:409 taught by Professor Grasso during the Fall '11 term at Rutgers.

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Research-PRM-T-1 - Research Whatdowethinkweknow?...

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