In Chapter 4, Lewis gives us a multitude of details about Babbitt's business ethics; then he ends the chapter with a long scene in which we see these ethics illustrated. We learn, first of all, that in Babbitt's code, a businessman is not acceptable if he is not sufficiently broad-shouldered, deep-voiced, and hearty-humored. Success is attracted to such manliness, and Babbitt's buying-and-selling business is, Lewis says, a "manly" business. Zenith is manly beauty to Babbitt; it is manly poetry literally measured by the height of its buildings. Babbitt responds to the poetry of the material — the shine of steel and the energy of restless automobiles. Babbitt begins his day manfully; he is assertive, exercising his authority. His "Do You Respect Your Loved Ones?" is rhetorical, attempting to fill readers with guilt if they have not bought a plot in Linden
This is the end of the preview. Sign up
access the rest of the document.