TeamUPresentationfinal

TeamUPresentationfinal - Team U Kristoffer Thomas Buus...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Team U Kristoffer Thomas Buus
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Agenda 1. Overall Strategy 2. Best Strategic Moves 3. Biggest Mistakes 4. Real World Similarities 5. Q&A
Background image of page 2
Overall Strategy Made decisions based on quantitative analysis Utilized various data Monitored competitors closely
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Best strategic moves Increase market share and purchasing intention through advertising Closely monitor changes in target customer Target lucrative segments by employing different strategies and tactics Take market share away from competitors by creating a broad product portfolio
Background image of page 4
Best strategic moves Advertising Increased brand awareness and purchase intention, resulting in rapid market growth Gained high market shares on our target markets Created and maintained strong brand recognition Developed innovative products that matched the consumers values of our desired target markets Going after lucrative segments: Others and Followers Singles – high market share because of quantity sold
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/28/2011 for the course BUS 449 taught by Professor . during the Fall '11 term at Emory.

Page1 / 17

TeamUPresentationfinal - Team U Kristoffer Thomas Buus...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online