COMM300+Lecture+Slides+-+Lecture+1+-+Sept+1

COMM300+Lecture+Slides+-+Lecture+1+-+Sept+1 - In randomized...

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COMMUNICATION RESEARCH DR. JEFFREY BOASE WHAT THIS COURSE IS ALL ABOUT & WHY YOU SHOULD CARE ABOUT RESEARCH METHODS
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TODAY • Introduction • How this class works • How you are graded • Intro to research methods
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what we do during class
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why come to class?
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how you are graded
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dealing with large classes
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How to take notes effectively during class
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QUESTIONS ABOUT ANY OF THAT?
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WHAT ARE RESEARCH METHODS?
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Short answer
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SURVEY SAYS. ..? • How many of you want to be communication researchers?
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WHY ARE THEY DOING THIS TO YOU?
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RESEARCH IS LIKE THE FORCE it’s all around you
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IN THE NEWS • “33% of American’s believe ______________” • “This poll is reliable within 5 percentage points”
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WHEN YOU NEED TO MAKE DECISIONS
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Unformatted text preview: In randomized blind trials it has been shows that this medication causes _________________ IN YOUR JOB Will this new product really sell millions? do you really want to believe everything youre told? VIDEO J.J. Abrams Creator of Lost, Alias, CloverFeld, etc. WHAT IS THE MAGIC MYSTERY BOX OF COMMUNICATION RESEARCH? QUESTION OF THE DAY What is the magic mystery box of communication research? SOME THOUGHTS Doing research is like uncovering a mystery SOME THOUGHTS No community is best served when only the elite have control. SOME THOUGHTS The Kleenex box example TEXT There is just one edition of the text book Looks like this...
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This note was uploaded on 11/29/2011 for the course COMMUNICAT 192:300 taught by Professor Katz during the Fall '11 term at Rutgers.

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COMM300+Lecture+Slides+-+Lecture+1+-+Sept+1 - In randomized...

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