COMM300+Lecture+Slides+-+Lecture+2+-+Sept+8

COMM300+Lecture+Slides+-+Lecture+2+-+Sept+8 - Illogical...

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COMMUNICATION RESEARCH DR. JEFFREY BOASE HOW RESEARCHERS COME TO KNOW THINGS ABOUT THE WORLD
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MENU DU JOUR • More on how to take notes effectively during class • Epistemology • Epistemological fallacies • Avoiding epistemological fallacies in research • Foundation of scienti±c knowledge
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More on how to take notes effectively during class
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Epistemology p. 4
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Different ways of knowing things
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PHILOSOPHY 101 • What source of knowledge did the greeks use?
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RENÉ DESCARTES • What source of knowledge is this?
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WHO CARES! SOCIAL RESEARCH ISN’T PHILOSOPHY, RIGHT. ..?
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WHY WE SHOULD CARE • Is the earth fat?
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SO WHY NOT TRUST TRADITION? p. 5
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THE PROBLEM • Galileo
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SO WHY NOT TRUST AUTHORITY? p. 5
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THE PROBLEM • Malcolm Gladwell • From his book, Blink
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QUESTION OF THE DAY • Does the story from Gladwell’s book, Blink , indicate that we should never trust communication researchers? Why, or why not?
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EPISTEMOLOGICAL FALLACIES • 4 types of fallacies Inaccurate observations Overgeneralization Selective observation
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Unformatted text preview: Illogical reasoning pp. 6-7 Inaccurate observations p. 6 Overgeneralization p. 6 Selective observation p. 6 Point of the Video Point of the Video Illogical reasoning pp.6-7 Point of the video CLICKER QUESTION "John is nerd. He is a computer programmer. You have met a few other computer programmers and they are also nerds.” You conclude, therefore, that computer programers are nerdy people. What potential error are you making? A. Inaccurate observations B. Overgeneralization C. Selective observation D. Illogical reasoning AVOIDING EPISTEMOLOGICAL FALLACIES • How do we avoid overgeneralization? Protecting against overgeneralization p. 6 WHY OBSERVE LARGE NUMBER OF CASES? WHY USE A DIVERSE SAMPLE? WHY REPLICATE A STUDY FOUNDATION OF SCIENTIFIC KNOWLEDGE • Logic • Observation p. 6 Logic p. 6 Observation p. 3 Observation - regularity p. 10 Observation - aggregation p. 10 Other things worth mentioning from Chapter 1...
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This note was uploaded on 11/29/2011 for the course COMMUNICAT 192:300 taught by Professor Katz during the Fall '11 term at Rutgers.

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COMM300+Lecture+Slides+-+Lecture+2+-+Sept+8 - Illogical...

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