COMM300+Lecture+Slides+-+Lecture+3+-+Sept+13

COMM300+Lecture+Slides+-+Lecture+3+-+Sept+13 - B....

Info iconThis preview shows pages 1–29. Sign up to view the full content.

View Full Document Right Arrow Icon
COMMUNICATION RESEARCH DR. JEFFREY BOASE “OBJECTIVE” KNOWLEDGE AND COMMUNICATION RESEARCH
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
THIS SECTION • Word of the day • Thomas Kuhn • Positivist paradigm • Systems paradigm
Background image of page 2
Word of the day
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
THOMAS KUHN p. 48
Background image of page 4
Social Science pp. 47-48
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Four major paradigms in communication research pp. 47-59 Systems Positivist Interpretive Critical
Background image of page 6
Positivist paradigm p. 48
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
EXAMPLE
Background image of page 8
ANOTHER EXAMPLE
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Variables p. 49
Background image of page 10
Cause-effect p. 53
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 12
Data in Positivism
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 14
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
About the video
Background image of page 16
IS THERE DIFFERENCE BETWEEN A NAME AND A NUMBER?
Background image of page 17

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What are numbers?
Background image of page 18
Names and numbers
Background image of page 19

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
One point of view
Background image of page 20
Do you think that solid communication research should always focus on human meaning?
Background image of page 21

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
CLICKER QUESTION What is the primary difference between quantitative and qualitative data? A. Quantitative data are more rigorous than qualitative data.
Background image of page 22
Background image of page 23

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 24
Background image of page 25

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 26
Background image of page 27

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 28
Background image of page 29
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: B. Qualitative data are used by positivists, while quantitative data are used by interpretive researchers. C. Quantitative data are numerical, while qualitative data are non-numerical. D. Quantitative data are useful for reason explanations, while qualitative data are most useful for cause-and-effect explanations. Numbers in Positivism p. 55 Explanation in Positivism Systems paradigm pp. 56-58 Systems paradigm - dynamic equilibrium p. 57 Systems paradigm - interdependence of parts p. 57 QUESTION OF THE DAY How would a systems theorist understand the fow oF drugs, weapons and money between the USA and Mexico? Systems vs. Positivism p. 58 VS...
View Full Document

Page1 / 29

COMM300+Lecture+Slides+-+Lecture+3+-+Sept+13 - B....

This preview shows document pages 1 - 29. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online