COMM300+Lecture+Slides+-+Lecture+8+-+Oct+4

COMM300+Lecture+Slides+-+Lecture+8+-+Oct+4 - COMMUNICATION...

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Unformatted text preview: COMMUNICATION RESEARCH DR. JEFFREY BOASE IS IT REALLY POSSIBLE TO MEASURE ANYTHING THAT EXISTS? MENU DU JOUR • Operationalization • Levels of Measurement • Reliability and Validity Operationalization p.113 Operational definition = friend? p.113 WHY BOTHER USING OPERATIONAL DEFINITIONS? The pros of using operational definitions p.113 What’s next? Who cares? Nominal p.115 Ordinal p.116 Interval p.116 Ratio p.116 What else should we consider? Reliability p.122 Measurement reliability p.122 real Validity measured p.125 Measurement validity ? = p.125 CLICKER QUESTION Which of the following terms best describes measurement validity? a. consistency b. accuracy c. generalizability d. reliability Different types of reliability p.122-125 Different types of validity p.125-128 QUESTION OF THE DAY How is concurrent validity examined in the following video? ...
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COMM300+Lecture+Slides+-+Lecture+8+-+Oct+4 - COMMUNICATION...

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