COMM300+Lecture+Slides+-+Lecture+10+-+Oct+11

COMM300+Lecture+Slides+-+Lecture+10+-+Oct+11 - selection...

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COMMUNICATION RESEARCH DR. JEFFREY BOASE MORE ON HOW RESEARCHERS SELECT THEIR OBJECTS OF STUDY
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MENU DU JOUR • Sampling Review • Types of Probability Sampling
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QUICK REVIEW •Population vs. Sample
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CLICKER QUESTION Of these actors, the population was _____ and the sample was _____. A. the 5 actors on stage; all actors who won an award B. all actors who won an award; the 5 actors on stage C. the 5 actors on stage; also the 5 actors on stage D. None of the above
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PROBABILITY SAMPLING p.136
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CLICKER QUESTION If we assume that she is starting at low numbered television stations and clicking up, what kind of sampling is this woman using? A. Random probability sample B. Snowball sample C. Quota sample D. Convenience sampling
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TYPES OF PROBABILITY SAMPLING
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SIMPLE RANDOM SAMPLING p.141
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CLICKER QUESTION How does his random selection method differ from the random
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Unformatted text preview: selection that we’ve talked about? A. That’s a trick question: they are the same thing! B. His random selection is on individual respondents throughout the day, but we’ve talked about randomly selecting people C. His method isn’t random -- it is convenience sampling D. None of the above SYSTEMATIC SAMPLING BEWARE OF “PERIODICITY” p.152 CLICKER QUESTION How much do you agree with the following statement, “wow, now I totally get what periodicity means!” A. Agree B. Somewhat Agree C. Neutral D. Somewhat Disagree E. Disagree STRATIFIED SAMPLING p.154 THE ADVANTAGE OF STRATIFIED SAMPLING MULTISTAGE CLUSTER SAMPLING p.156 HOW IT WORKS IN DETAIL PROS AND CONS OF MULTISTAGE CLUSTER SAMPLING p.157 PROBABILITY PROPORTIONATE TO SIZE SAMPLING p.160...
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This note was uploaded on 11/29/2011 for the course COMMUNICAT 192:300 taught by Professor Katz during the Fall '11 term at Rutgers.

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COMM300+Lecture+Slides+-+Lecture+10+-+Oct+11 - selection...

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