COMM300+Lecture+Slides+-+Lecture+11+-+Oct+13

COMM300+Lecture+Slides+-+Lecture+11+-+Oct+13 - it means he...

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COMMUNICATION RESEARCH DR. JEFFREY BOASE HOW TO DESIGN YOUR VERY OWN SURVEY QUESTIONNAIRE
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MENU DU JOUR • Survey Research 101 • Types of Survey Questions • Guidelines for Asking Questions
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WHAT IS SURVEY RESEARCH? p.167
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WHAT’S A QUESTIONNAIRE? p.167
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WHAT’S THE BIG DEAL
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TYPES OF SURVEY QUESTIONS
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OPEN VS. CLOSE ENDED QUESTIONS TRADE-OFFS p.170-171
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GUIDELINES FOR ASKING QUESTIONS p.170
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QUESTION CLARITY p.171
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AVOIDING DOUBLE-BARRELED QUESTIONS p.172
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AVOIDING NEGATIVE TERMS p.175
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AVOIDING BIAS p.176
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CLICKER QUESTION What are the problems with this question, “When it comes to the length of the lecture, I like when it takes the full hour and twenty minutes! I want my money’s worth. I don’t care if there is no time to talk to Dr. J after class. He can find ways to talk about stuff on the test for longer periods of time, even if
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Unformatted text preview: it means he spends a long time talking about just one thing. I could listen to him talk all day. He’s dreamy.” A. Not clear B. Double-barreled questions C. Use of negative terms D. Creates bias E. All of the above VIDEO CLICKER QUESTION If Bret had just asked Jermaine, “why do you want to move out?”, what kind of question would this have been? A. A closed-ended question B. A biased question C. An open-ended question D. B and C CLICKER QUESTION But instead Bret asked Jermaine a bunch of questions that he could answer with either ‘yes’ or ‘no’. What kinds of questions were these? A. Closed-ended questions B. Unclear questions C. Open-ended questions D. Both A and B...
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