COMM300+Lecture+Slides+-+Lecture+12+-+Oct+20

COMM300+Lecture+Slides+-+Lecture+12+-+Oct+20 -...

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COMMUNICATION RESEARCH DR. JEFFREY BOASE MORE ON QUESTIONNAIRE DESIGN, AND HOW TO ADMINISTER YOUR QUESTIONNAIRE
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MENU DU JOUR • Quick Review • Composite Measures • Questionnaire Organization • Questionnaire Pretesting • Modes of Questionnaire Administration • Secondary Analysis
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QUICK REVIEW • Question clarity • Avoiding double-barreled questions • Avoiding negative terms • Avoiding bias
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COMPOSITE MEASURES p.176
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MULTIPLE DIMENSIONS p.177
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EXAMPLE Measure Measure Compassionate Behavior Q5 Q6 Q7 Q8 Composite Measure Compassionate Emotion Q2 Q1 Q3 Q4 Composite Measure Compassion
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INDEX VS. SCALE p.179
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I ask a series of questions about how close you feel to your parents on a scale of 1-10, and another series of questions that measure how close you feel to your grandparents on a scale of 1-10. Then I add the results together to create a variable indicating overall closeness to family . What am I doing here? A. Creating multidimensional composite measures
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This note was uploaded on 11/29/2011 for the course COMMUNICAT 192:300 taught by Professor Katz during the Fall '11 term at Rutgers.

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COMM300+Lecture+Slides+-+Lecture+12+-+Oct+20 -...

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