COMM300+Lecture+Slides+-+Lecture+14+-+Oct+27

COMM300+Lecture+Slides+-+Lecture+14+-+Oct+27 -...

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Unformatted text preview: COMMUNICATION RESEARCH DR. JEFFREY BOASE MORE ON EXPERIMENTAL DESIGN AND HOW TO ENSURE THAT YOUR RESULTS APPLY TO THE REAL WORLD MENU DU JOUR Independent and Dependent Variables External Validity Interaction Effects Sneak Peek at Text Analysis Research Proposal REVIEW INDEPENDENT AND DEPENDENT VARIABLES CLICKER QUESTION Given the following hypothesis: H: Increased exposure to sad Flms leads to higher levels of depression among adults. What is the independent variable? A. Exposure to sad Flms B. Depression among adults C. Adults D. Sad Flms CLICKER QUESTION Given the following hypothesis: H: Increased exposure to sad Flms leads to higher levels of depression among adults. What is the dependent variable? A. Exposure to sad Flms B. Depression among adults C. Adults D. Sad Flms VIDEO CLICKER QUESTION What is the dependent variable? A. Playing violent video games B. Playing non-violent video grams C. Aggression D. Video games CLICKER QUESTION What is the independent variable? A. Playing violent video games B. Playing non-violent video grams C. Aggression D. Video games QUICK REVIEW VALIDITY AND RELIABILITY p.223 EXTERNAL VALIDITY p.223 VIDEO GIVE AN EXAMPLE OF A MANIPULATION CHECK THAT YOU COULD USE IN THIS EXPERIMENT INTERACTION EFFECT p.220 INTERACTION EFFECTS 0 0.5 1 1.5 2 2.5 3 3.5 Setting 1(simple) Setting 2(complex) Level of Imitation Experimental Setting Problem Solving Procedures of Chimpanzees and Children Chimpanzee Children SNEAK PEEK NEXT WEEKS TOPIC QUANTITATIVE TEXT ANALYSIS 101 QUANTITATIVE TEXT ANALYSIS 101 TYPES OF TEXTS OTHER TYPES OF TEXTS EVEN MORE TYPES OF TEXT! EXAMPLE: UNDERSTANDING TWITTER According to this video, what types of messages are people sending on Twitter?are people sending on Twitter?...
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This note was uploaded on 11/29/2011 for the course COMMUNICAT 192:300 taught by Professor Katz during the Fall '11 term at Rutgers.

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COMM300+Lecture+Slides+-+Lecture+14+-+Oct+27 -...

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