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COMM300+Lecture+Slides+-+Lecture+15+-+Nov+1

COMM300+Lecture+Slides+-+Lecture+15+-+Nov+1 - COMMUNICATION...

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COMMUNICATION RESEARCH DR. JEFFREY BOASE HOW TO STUDY TEXT USING NUMBERS
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MENU DU JOUR • Quick Review • Kinds of Questions Answered by Quantitative Text Analysis • Sampling in Quantitative Analysis • Manifest and Latent Content Analysis • Code Drift • Combining Quantitative Text Analysis with Other Methods • More Tips on the Research Proposal -- Part 1
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QUICK REVIEW OF QUANTITATIVE TEXT ANALYSIS p.231
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KINDS OF QUESTIONS ANSWERED BY QUANTITATIVE TEXT ANALYSIS p. 234
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DISTRIBUTIONAL STRUCTURE p. 234
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DISTRIBUTIONAL STRUCTURE -- TWITTER EXAMPLE
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RQ: HOW OFTEN DO PEOPLE POST MESSAGES ABOUT TWITTER ON TWITTER?
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INTERACTIVE STRUCTURE p. 234
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INTERACTIVE STRUCTURE -- TWITTER EXAMPLE
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RQ: WHO IS ACTIVELY CONNECTED ON TWITTER?
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INFERRING NETWORK STRUCTURE FROM E-MAIL TEXT HOGAN 2007
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SEQUENTIAL STRUCTURE p. 234
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SEQUENTIAL STRUCTURE -- TWITTER EXAMPLE
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RQ: ARE PEOPLE MOST LIKELY TO RESPOND TO THOSE WHO HAVE MORE FOLLOWERS THAN THEY DO?
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