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ch06 - CHAPTER 6 E-Business and E-Commerce CHAPTER OUTLINE...

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CHAPTER 6 E-Business and E-Commerce
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CHAPTER OUTLINE 6.1 Overview of E-Business & E-Commerce 6.2 Business-to-Consumer (B2C) E- Commerce 6.3 Business-to-Business (B2B) E-Commerce 6.4 Electronic Payments 6.5 Ethical and Legal Issues in E-Business
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Chapter Opening Case Reevaluation of FCT’s e-business strategy and the implementation of a custom client- focused website based on Microsoft’s .Net architecture and Avanade’s web development tool.
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6.1 Overview Electronic Commerce (E-Commerce, EC) E-Business
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Pure versus Partial Electronic Commerce Depends on the degree of digitization involved. Brick-and-mortar organizations Click-and-mortar organizations (e.g. CanadianTire.com, Futureshop.com) Virtual organizations, Pure play (e.g. eBay.com, NetFlix.com)
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Types of E-Commerce Business-to-Consumer (B2C) Business-to-Business (B2B) Consumer-to-Consumer (C2C) Business-to-Employee (B2E) E-Government Mobile Commerce (m-commerce)
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B2B and B2C Electronic Commerce
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E-Commerce Business Models Online direct marketing Electronic tendering system Name-your-own-price Find-the-best-price
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E-Commerce Business Models (continued) Affiliate marketing Note the Sony logo at the top of this Web page www.howstuffworks.com
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E-Commerce Business Models (continued) Viral marketing Group purchasing Online auctions
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E-Commerce Business Models (continued) Product customization Deep discounters Membership
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E-Commerce Business Models (continued) Bartering online
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Bid price Bid price Time Time Forward Auction Reverse Auction Auctions in E-Commerce
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Benefits of E-Commerce Benefits to organizations Makes national and international markets more accessible
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