Written Project Prospectus

Written Project Prospectus - Advertising: Yesterday and...

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Advertising: Yesterday and Today’s Problems and Advantages Lacey Mowery July 29, 2011 CS300T-Computers in Society Price TABLE OF CONTENTS SECTION I: INTRODUCTION SECTION II: PAST ADVERTISING S ECTION II.1: E ARLY 1900 S S ECTION II.2: 1980 S , 1990 S , 2000 S S ECTION II.3: A DVERTISEMENTS AND THE HOUSING BUBBLE BURST SECTION III: MODERN ADVERTISING S ECTION III.1: “S MART ADVERTISING S ECTION III.2: SPAM MAIL AND P OP U PS SECTION IV: ENVIRONMENTAL ADVERTISEMENTS
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Mowery S ECTION IV.1: B ILLBOARD ADVERTISEMENTS S ECTION IV.2: PRINT ADVERTISEMENTS S ECTION IV.3: TELEVISION ADVERTISEMENTS SECTION V: CONCLUSION Section I. Introduction Today’s advertisements can run from the grotesque and shock inducing, like PETA’s “Human Meat” campaign – where four naked activists are laid on foam trays and wrapped in plastic to imitate grocery store meat products – to the clever and eye- catching designs of Heinz Ketchup – where a fork stays standing when stuck in their brand of ketchup because it is so thick. The question in these advertisements is the appeal, and the audience. Perhaps PETA believes that shaming meat eaters is effective, and on the right person it might be. I was a vegetarian for three years after witnessing a public display of animal slaughter videos on the Colorado State University campus quad. There is no question that these advertisements are effective today, but would the same ads have worked ten years ago, or a hundred years ago. The Heinz advertisement harks back to a time when the simpler the ad, the better, but the PETA ad would most likely have caused protest, not only because of the radical idea that animals are equal, but also because of the
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Mowery social taboo of nakedness in public – something that we still struggle with today. Advertising in today’s society and technological environment is much different than it was a century, decade, or even a couple of years ago, which comes with many advantages and problems. Section II. Past Advertising Section II.1: Early 1900s In the early 1900s, advertising was simple, straightforward, and often misleading. The ads were simple to appeal to the masses. Education was less stringent and regulated and so the common person was not educated. According to the Census Bureau, in 1900 10.7% of the population was completely illiterate, and the average schooling received was an 8 th grade education. Ads of that time reflected this lack of education by using simple words, and bold pictures. For example, an ad for the 1914 Ford Model T simply has a picture of the vehicle and the words “Buy it because it’s a better car”. In the early 1900’s there were less rules when it came to what an advertisement could say.
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Written Project Prospectus - Advertising: Yesterday and...

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