Week6 Assignment_Lacey_Mowery

Week6 Assignment_Lacey_Mowery - Week 6 Assignment There are...

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Week 6 Assignment There are many reasons why some consumers are not comfortable about shopping online, including such as security, service, and familiarity. In order to combat these issues, e-businesses need to offer customer support and services that can make an online shopping experience more approachable and enjoyable. For example, security can be an issue when a customer is thinking about making the switch to online shopping. In a traditional brick and mortar store, a customer concerned about credit card fraud can hand over cash which can be much more secure than a credit card transaction. Unfortunately, cash is not an option when it comes to online shopping, but an e- business can run a secure site and/or offer secure and established monetary transfer services like PayPal. With PayPal, a customer can transfer money from the bank account and use it from their PayPal account same as cash. It is incredibly secure thanks to “industry-leading technology”, extensive firewalls, and firewalls that are “heavily guarded both physically and electronically”. Another issue a customer may have is the difference in service. Most customers are used to the instant gratification of going to a store, checking out, and being able to take their items home. There are other perks to shopping in-store as well, namely human interaction and help,
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This note was uploaded on 11/29/2011 for the course BUSN 320 taught by Professor King during the Spring '11 term at American Public University.

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Week6 Assignment_Lacey_Mowery - Week 6 Assignment There are...

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