copywriting - a response dont use this form. Instead,...

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Copywriting Cut the bullsh*t Thursday, September 29, 11
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Your Major You work at the University of Sam and are writing about a major for the freshman packet. I’m a freshman. Explain what it is and why I should care. Thursday, September 29, 11
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Make Me Care Show me, don’t tell me. Thursday, September 29, 11
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Why Reduce? Reduce noise Focus on actual content More “above the fold” Thursday, September 29, 11
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Happy Talk Welcome to my website, where I keep ___, ___, and _______. I hope you enjoy it. Thursday, September 29, 11
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Thursday, September 29, 11
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Example Please help us improve the site by answering these questions. It should only take you 2-3 minutes to complete this survey. Note: If you have comments or concerns that require
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Unformatted text preview: a response dont use this form. Instead, please contact Customer Service. Thursday, September 29, 11 Foodtopia Website Order food online Receipts are emailed Payments are done entirely online Browser local stores, search by address Hours of operation, menus, etc Accepts credit cards, paypal List special instructions and get time estimates. Rewards for ordering a lot. You want users to ultimately sign up Thursday, September 29, 11 Your Project Newspaper Redesign: http://www.ted.com/talks/ jacek_utko_asks_can_design_save_the_newspaper.ht ml Boarding Pass : http://passfail.squarespace.com/ Thursday, September 29, 11...
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copywriting - a response dont use this form. Instead,...

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