design-of-everyday-things - The Design of Everyday Things...

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The Design of Everyday Things How Donald Norman has influenced modern UX/UI
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Meet Donald 75/M/USA
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About Donald Cognitive Science & Usability Engineering Nielson Norman Group Responsible for a lot of modern UX vocabulary TED Talk: http:// www.ted.com/talks/don_norman_on_design_and_emotion.html
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The Challenge
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How do you make them understand?
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A ff ordances Perception of an object/system Signal purpose before interaction
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No signs required
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This could have been avoided
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False A ff ordances Liar!
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How not to cross the street
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“More than 2,500 of the 3,250 walk buttons that still exist function essentially as mechanical placebos, city figures show. Any benefit from them is only imagined. Reality For Exercise in New York Futility, Push Button
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