typography - Typography & Color Tuesday, October 4, 11...

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon
Typography Color Tuesday, October 4, 11
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Basics Typography and color are essential Clear presentation of information Grouping and di f erentiation Aesthetics and elegance Identity and brand Tuesday, October 4, 11
Background image of page 2
Typography Art and techniques of type The physical form of glyphs (characters) Legibility and readability Tuesday, October 4, 11
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Moveable Type Tuesday, October 4, 11
Background image of page 4
Real Example Tuesday, October 4, 11
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
(Sans-)Serif Tuesday, October 4, 11
Background image of page 6
Monospace Font Monospace font Good for programming Tuesday, October 4, 11
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Emphasis regular, bold , italic , and bold italic Italic may actually be “oblique” Gill Sans: Q Q Arial : Q Q Times New Roman: Q Q I AM HARD TO READ R R Which one is Helvetica? Tuesday, October 4, 11
Background image of page 8
Arial vs. Helvetica Tuesday, October 4, 11
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Font Choices One should rarely use many typefaces Decorative: Comic Sans, Papyrus Script: Edwardian Script ITC Popular typefaces in use Arial , Garamond , Verdana, Helvetica, Myriad Pro Tuesday, October 4, 11
Background image of page 10
New York Times Tuesday, October 4, 11
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 12
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 25

typography - Typography & Color Tuesday, October 4, 11...

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online