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Case study Presentation Presented by:- Pratik Patil Prema Shetty Introduction: Introduction Year 1897 Established in Netherlands 1937 Started Manufacturing Kitchens in Netherlands 1982 Became Bankrupt 2004 Sales raised by 12 % ( 108 million euro ) Success Factors : Brand , Trust, Market Leader 2005 Market share was around 25% Exported € 300 million (Germany) and in return Germany manufacturing exported to Netherlands. Entered into a new market ( Belgium) Division of Business.: Division of Business. Construction Retail Business Construction Market: Construction Market Very Good Reputation and Trust among Construction companies in Netherland Was the market leader in B2B Market Share : 56% and above Retail Market: Retail Market Market share was in between 3-4% The goal was to double within 5 yrs. In 2000, the company launched a new store concept called “ FUN “ experience. The company owned 23 stores, out of which 4 was created in 2004. In 2005, Bruynzeel was making 31% from retail store. Reasons For Expanding Retail Market:
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This note was uploaded on 11/30/2011 for the course SUPPLY 102 taught by Professor Gtrzut during the Spring '11 term at EUFH Rhein/Erft.

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Case study Presentation Presented by - Case study...

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