Chapter 6 and 3 Review

Chapter 6 and 3 Review - Chapter 6 Review Questions Global...

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Chapter 6 Review Questions Global Marketing TERMS Globalization – processes by which goods, services, capital, people, information and ideas flow across national borders Dumping – practice of selling a good in a foreign market at a price lower than its domestic price or cost Exporting – producing goods in one country and selling them in another Franchising – contractual agreement between franchisor and franchisee; franchise operates a business using a name and format developed and supported by franchisor Strategic alliance – collaborative relationship between independent firms that do not create an equity partnership or invest in each other Joint venture – formed when a firm entering a new market pools resources with a local firm to form a new company sharing ownership, control, and profits Direct investment – firm maintains 100% ownership of its plants, operation facilities, and offices in a foreign country, often through wholly owned subsidiaries Environmental concerns – issues related to excessive use of natural resources, manufacturing refuse, and excess trash created by consumer goods packages and products Global labor issues – concerns about working conditions and wages paid to factory workers in developing countries Cultural imperialism – belief that one’s own culture is superior to that of other nations; can take the form of formal policy or more subtle general attitudes YOU WILL BE HELD RESPONSIBLE FOR THE FOLLOWING MATERIAL: What is globalization? o Processes by which goods, services, capital, people, information and ideas flow across national borders What is important to keep in mind when assessing the global environment? What risks do companies face in terms of globalization? o
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Chapter 6 and 3 Review - Chapter 6 Review Questions Global...

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