Exam 2 Study Guide

Exam 2 Study Guide - MGT 415 Exam 2 Study Guide 1....

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MGT 415 – Exam 2 Study Guide 1. Competitive strategy = concerns the specifics of management’s game plan for competing successfully – its specific efforts to please customers, its offensive and defensive moves to counter the maneuvers of rivals, its responses to whatever market conditions prevail at the moment, and its approach to securing a competitive advantage vis-à-vis rivals 2. Generic types of strategy a. Low-cost provider strategy - b. Broad differentiation strategy c. Focused low-cost strategy d. Focused differentiation strategy e. Best-cost provider strategy 3. Low-cost provider strategy 4. Cost advantage 5. Differentiation 6. Focused strategy 7. Best cost provider 8. Outsourcing 9. Strategic alliance 10. Forward integration 11. Backward integration 12. Collaborative partnership 13. Merger 14. Acquisition 15. Strategic objectives 16. Vertical integration 17. Strategic offenses 18. Blue Ocean strategy 19. First mover advantage 20. Business ethics 21. Level 1 costs 22. Level 2 costs
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Exam 2 Study Guide - MGT 415 Exam 2 Study Guide 1....

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