CHAPTER 11,12,13.docx - NAME MUHAMAD ALI IMRAN BIN MUDA...

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NAME: MUHAMAD ALI IMRAN BIN MUDA SUBJECT: INTERNATIONAL MARKETING ASSIGNMENT: CHAPTER 11,12,13 DATE: 11 JULY 2020 QUESTIONS FOR DISCUSSION: CHAPTER 11 1. Are standards like those promoted by the International Organization for Standardization (see ) a hindrance or an opportunity for exporters?
2. How can marketers satisfy the Four Rs of environmentally correct practice? See, for example, the approaches proposed by the Duales System Deutschland (see ).
3. The software industry is the hardest hit by piracy. Using the website of the Business Software Alliance (), assess how this problem is being tackled.
4. What factors should be considered when deciding on the location of research and development facilities?

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