NAME: MUHAMAD ALI IMRAN BIN MUDA
SUBJECT: INTERNATIONAL MARKETING
ASSIGNMENT: CHAPTER 11,12,13
DATE: 11 JULY 2020
QUESTIONS FOR DISCUSSION:
1. Are standards like those promoted by the International Organization for Standardization
(see ) a hindrance or an opportunity for exporters?
2. How can marketers satisfy the Four Rs of environmentally correct practice? See, for
example, the approaches proposed by the Duales System Deutschland (see
3. The software industry is the hardest hit by piracy. Using the website of the Business
Software Alliance (), assess how this problem is being tackled.