This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Hyundai is headquartered in Seoul, South Korea they have to pay attention to what the Korean Won is compared to the United States dollar and European Euro. The Hyundai Motors logo of the cursive H is a major strength and social aspect for the company. The brand has continued to grow worldwide so that in 2009 they were the worlds 69 th most valuable brand. This same brand image can also be effective negatively. For example, in the social aspect, Hyundai has had many recent recalls that cause car buyers to question the quality of vehicle they are purchasing. CONCLUSION: Hyundai has strengths and weaknesses like any company, but for the most part they are doing well for themselves. They have continued to improve competitively since they began in 1967. They grow an even larger stronghold in the United States as more suppliers are built there and sales continue to increase. I would not be surprised if very soon Hyundai starts surpassing its competitors....
View Full Document
- Spring '11