Principles of Management Business Analysis Case Study

Principles of Management Business Analysis Case Study -...

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Principles of Management Business Analysis Case Study R. H. Grenier, Ph.D. 1 | P a g e 24-Mar-11 A Bloomberg Business Week special report is the basis for the assignment: The 50 Most Innovative Companies – April 15, 2010 http://www.businessweek.com/magazine/toc/10_17/B4175innovative_companies.htm Be sure to read the following articles first followed by the others: The 50 Most Innovative Companies (pay close attention to the methodology explained at the end of the article) Review the table paying close attention to your company and its competitors What Managers Make of Innovation Next steps: 1. Using Business Source Elite find the profile of your assigned company. a. Click on the business name and you will be presented with a brief summary 2. Read the report paying particular attention to: a. Company Overview b. Key Facts c. Business Description e. Revenue Analysis 3. Two weeks before your due date, find articles dated after the Datamonitor report date using: a. ABI/INFORM b. Business Source Elite
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Principles of Management Business Analysis Case Study -...

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