05+info+transmission+models

05+info+transmission+models - key contributions research...

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Communication Models the information transmission paradigm what drives the development of models? Lasswell’s model key contributions research context directional flow key contributions research context directional flow Schramm key contributions research context directional flow Political messages do NOT affect voting habits why not? key contributions research context directional flow
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key contributions research context directional flow
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Unformatted text preview: key contributions research context directional flow Thayer’s Model key contributions research context directional flow How do the models address the anomaly MS ≠ MR? Lasswell Shannon & Weaver Schramm Katz & Lazarsfeld Westley & MacLean Watzlawick, Bvn, Jcksn Thayer Evolution in understanding Communication source- & message- centered ➜ one-way models ➜ emphasis on message transmission ➜ Public speaking ➜...
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This note was uploaded on 12/01/2011 for the course COMMUNICAT 192:100 taught by Professor Staff during the Fall '11 term at Rutgers.

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05+info+transmission+models - key contributions research...

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