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Unformatted text preview: key contributions research context directional flow Thayer’s Model key contributions research context directional flow How do the models address the anomaly MS ≠ MR? Lasswell Shannon & Weaver Schramm Katz & Lazarsfeld Westley & MacLean Watzlawick, Bvn, Jcksn Thayer Evolution in understanding Communication source- & message- centered ➜ one-way models ➜ emphasis on message transmission ➜ Public speaking ➜...
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- Fall '11
- Lazarsfeld, Shannon & Weaver, key contributions, research context, directional flow