08+perception - In the eye of the beholder: In Message...

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In the eye of the beholder: In the eye of the beholder: Message Reception/ Perception Message Reception/ Perception Which factors influence our perception and reception of messages? Documentary: “The Eye of the Storm” (1970) What is this documentary about? How does it explain where discrimination comes from? Selective attention : Arbitrary physical attribute is made salient Interpretation : Random behavioral differences are made meaningful What is the nature of reality? If a tree falls in the forest and nobody is there to hear it, does it make a sound? Processes of Perception What is involved in perception? Awareness Test Selection Selective attention Salience Interpretation Dave Barry: “When your team acts like morons, they are being high spirited. Whereas when the opposing team acts like morons, they are being morons.” Why does he see it that way? Retention -- Memory Recall: information retrieval from memory Short-term memory Long-term memory Slow retrievals Fast retrievals
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08+perception - In the eye of the beholder: In Message...

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