11+mediated+comm - Mediated Communication Media &...

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Mediated Communication * what is the difference? * Media * mediated communication Communication Medium as a Tool * media as “Extensions of Man” (Marshall McLuhan) technological tools that “extend our natural ability… to create, transmit, receive, and process… visual, auditory, olfactory, gustatory, or tactile messages” Medium as Transmission Tool
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* technology in the communication iceberg… * functions for information transmission * cues of media * technological features that create or manipulate communication using a specific communication mode Medium as Social Tool * social functions of media * norms about social media * media use changes over time
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Innovation and the social uses of media * WIRED Magazine “The long story of humanism — by which I mean the emergence of individual
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11+mediated+comm - Mediated Communication Media &...

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