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Unformatted text preview: YOU SAY POTATO, I SAY POTATO…
The impact of culture
What do we mean by culture? *
* Aspects of our daily lives that link and give common significance to a
particular group of people at a particular time Clifford Geertz – we’re suspended in webs of significance that we
ourselves have spun Ethnography
Ethnography * Thin description * Thick description The Nacirema – What do you think of this culture? Two Views of Culture * Two metaphors: * Culture as container * Culture as activity Components of Culture * Components of RU student culture? Components of Culture
How do you get to know a culture? Stages of cultural adaptation Characteristics of Culture * Complex & multi-faceted * Individualistic vs. collectivistic cultures (E.T. Hall) * High vs. low context cultures (E.T. Hall) * Problems with these theoretical distinctions? Characteristics of Culture
Characteristics * Invisible * Subjective * Change over time ...
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This note was uploaded on 12/01/2011 for the course COMMUNICAT 192:100 taught by Professor Staff during the Fall '11 term at Rutgers.
- Fall '11