Comm+300+Exam+3+Review+Sheet - COMM 300: COMMUNICATION...

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C OMM 300: C OMMUNICATION R ESEARCH Exam 3 NOTE: This review sheet is a guide for you of the material from class and the readings that you will be responsible for on this exam. If it is on here, make sure you know it well, but remember all material from class lectures/discussions is fair game for the exam. How do you design good research? Making valid claims and addressing threats to validity; understanding experiments ( Independent, dependent and confound variables ( Review ) Attributes vs. variables Internal vs. external validity: definitions and tension between them Threats to a study’s internal validity: history, sensitization Threats to internal validity (participants): selection, maturation, mortality, Hawthorne effect, inter-subject bias Threats to internal validity (researchers): personal attribute effects, expectancy effects,
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This note was uploaded on 12/01/2011 for the course COMMUNICAT 192:300 taught by Professor Katz during the Fall '11 term at Rutgers.

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