Week+6_Asking+Questions

Week+6_Asking+Questions - WhereGoodResearchStarts:...

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Where Good Research Starts:  How We Measure Comm 300: Week 6
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What’s on  tap for today H o w  w e  d fin   c n p ts  b g in  to m a s u re h t w tu d y
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Observation is the foundation of empirical  research Observation is done through  measurement:   careful, deliberate observations of the real  world to describe objects, events, and  processes How we measure affects our results
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Types of Measurement in Research Direct observables Indirect observables Constructs
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Studying What We Can’t See:  Studying What We Can’t See:  What is She Talking About?? What is She Talking About?? What do you think of when I say: Prejudice Loyalty Identity Constructs may not be  real—but they help us  study things that are   Personal experience in defining constructs   When we call these “ constructs ,” we’re calling  attention to the fact that we are placing names  and definitions on things that do not exist on their  own
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Defining Terms Because personal experiences shape our  social understandings of terms, it’s essential  that we define what we mean when we use  that term in research. When we define constructs in ways that are  measurable , we call this an  operational  definition
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To  operationally define  a term, we might  measure the presence or absence of what 
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This note was uploaded on 12/01/2011 for the course COMMUNICAT 192:300 taught by Professor Katz during the Fall '11 term at Rutgers.

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Week+6_Asking+Questions - WhereGoodResearchStarts:...

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