Week+13_Other+ways+of+knowing+_+Implications+for+Society

Week+13_Other+ways+of+knowing+_+Implications+for+Society -...

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Other Ways of Knowing : Qualitative and Mixed Method Designs
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On the menu this week… v S a m e q u s tio n ; d iffe re t m th o H w c ltip le s a t tim W h t im p lic se rch fo r th id r w rld
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Beyond “Objectivity” Ø Seeing (social) science as a human activity Ø Ecology of science : ongoing, dynamic relationships between the researcher, participant, and the context in which the research takes place
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Interviews § Fixed questions § Face-to-face survey method § Emphasis on how to standardize for statistical analysis § Sampling strategy QUANTITATIVE QUALITATIVE § Open-ended? § Unstructured? § Combined with field observations § Coding of themes for analysis § Sampling strategy
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[Quantitative View] Naturalistic Observation Ø Used when we know very little about what we’re studying. Ø We observe it and describe what we see without participating in it. Ø Problem: we can describe, but can’t explain or predict what we’re seeing
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[Qualitative View] Ethnography When “naturalistic observation” is a method in and of itself Rather than emphasizing a controlled environment, ethnography focuses on studying individuals and their communities in their natural context Inductive methods theory comes from collected data. But this doesn’t mean research designs don’t need to be rigorous
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This note was uploaded on 12/01/2011 for the course COMMUNICAT 192:300 taught by Professor Katz during the Fall '11 term at Rutgers.

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Week+13_Other+ways+of+knowing+_+Implications+for+Society -...

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