Weeks+10_11+Content+Analysis

Weeks+10_11+Content+Analysis - Content Analysis as Method...

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Content Analysis as Content Analysis as Method Method
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What is Content Analysis? Study of human  artifacts (television  shows, magazines,  web pages, etc.) Can study the  current time, or draw  from archives to  study a phenomenon  over time or at a  historical moment In communication        research, content            analysis is well suited              to questions of how the  content of media might affect  those who consume it
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How to start a content analysis? What is your research question? What is your unit of analysis? How are you operationalizing your variables? How will you sample from the available range of artifacts? How will you code your findings?
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Why are Units of Analysis so Why are Units of Analysis so Important? Important? Reflects your research question Guides your sampling strategy Guides the creation of a codebook
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Sampling Strategies 1. Tied in with units of analysis 2.
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This note was uploaded on 12/01/2011 for the course COMMUNICAT 192:300 taught by Professor Katz during the Fall '11 term at Rutgers.

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Weeks+10_11+Content+Analysis - Content Analysis as Method...

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