Cultural+Patterns+and+Beliefs_Sept21

Cultural+Patterns+and+Beliefs_Sept21 - Desired...

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Cultural Patterns and Beliefs September 21, 2011
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Introduction: Cultural Patterns Cultural Patterns Shared Beliefs, Values, Norms and Social Practices Provide a basic set of standards that guide thought and action Cultural patterns are not so much consciously taught as unconsciously experienced
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Components of Cultural Patterns Belief is an idea that people assume to be true about the world Central Beliefs Less Central Beliefs Peripheral Beliefs Culturally shared beliefs are fundamental assumptions and often go unnoticed
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Components of Cultural Patterns Values are concerned with what a culture regards as right or wrong
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Unformatted text preview: Desired characteristics or goals of culture Values differ on dimensions of valence and intensity Valence refers to the direction of the value Intensity refers to the strength or significance of value Components of Cultural Patterns Norms are socially shared expectations of appropriate behavior Norms are more apt to change; beliefs and values are more enduring Social Practices are predictable behavior patterns Outward manifestations of beliefs, values and norms All members do not necessarily follow typical social practices...
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This note was uploaded on 12/01/2011 for the course COMMUNICAT 192:346 taught by Professor Staff during the Fall '10 term at Rutgers.

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Cultural+Patterns+and+Beliefs_Sept21 - Desired...

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