Effects+of+Code+Usage_Nov+2

Effects+of+Code+Usage_Nov+2 - Effects of Code Usage...

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Effects of Code Usage Vaibhavi Kulkarni November 2, 2011
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Evidence in Persuasion Aristotle’s ‘Rhetoric’ Logos (logic) Ethos (credibility) Pathos (emotion) These are universal conditions, but are applied subjectively Ethno logics or alternative logics Logic can be cultural
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Three Persuasion Tactics Quasilogical style Preferred in Western Cultures thus, hence, therefore If something is ‘true’ we only need logic for persuasion Presentation style Ideas are not inherently persuasive, presentation makes them so Use of language to create emotional response
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Three Persuasion Tactics Analogical Style Establish an idea and persuade through storytelling Choose the right story Collective experience is valued
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Logic in Persuasion Logical Fallacy Error in logical argument independent of the truth of premises Appeal to authority Advertising Ad hominem abusive
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Effects+of+Code+Usage_Nov+2 - Effects of Code Usage...

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