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I NTERCULTURAL C OMMUNICATION : S TUDY G UIDE FOR E XAM 1 IMPORTANT: This write-up includes only those concepts that are not part of the textbook. The exam will test you on these concepts, along with topics discussed in the textbook by Lustig and Koester (chapters 1 to 6) and Spirit Catches You (chapters 1 to 6). If a particular concept is included in the Lustig and Koester textbook but not discussed in class slides (for example: Globe Taxonomy) you will not be tested on it in exam. Components of Culture Dodd (1998) grouped components of culture into three layers. The inner core of culture is made up of history, identity, beliefs, values, and worldviews; the intermediate layer consists of activities as cultural manifestations, such as roles, rules, rituals, customs, communication patterns, and artistic expressions; the outer layer involves the larger cultural system and includes economic, health, educational, religious, family, and political systems. The inner core of culture consists of the history, identity, beliefs and values, and worldviews of the cultural group. Every culture has a history, which is the deposit and carrier of cultural heritage and development. Totems, archives, architecture, ancient languages, and paintings are just some of the ways in which a culture records and expresses its heritage and tradition. The power of origin and heritage demonstrates the continuity of a culture. Culture is passed on from generation to generation, binding its members together with a common sense of identity. The intermediate layer of culture is connected to the inner core, but has more of a capacity to change. This layer consists of activities as manifestations of culture. For instance, Technology, material objects, roles, rules, rituals, customs, communication patterns, and artistic expressions. The outer layer involves the institutions of a culture. Institutions are the formalized systems including religion, economy, politics, family, healthcare, and education. Those systems are products of culture. For instance, in some Asian cultures like that of Malaysia, Singapore, or Hong Kong, memorization or rote learning is the preferred pedagogy, whereas in Anglo- Saxon cultures the skills of creative thinking and problem solving are more valued in the classroom. The Process of Perception Selection Selection plays a major part in the larger process of converting environmental stimuli into meaningful experience. We are bombarded with an enormous array of stimuli as part of our everyday lives, but we are limited in the number of stimuli we can meaningfully process. This is where the selection process helps us to discern those stimuli which are immediately or potentially useful to us. For example, if you intend to buy a new car, you are more inclined to pay attention to the vehicles for sale section make a decision about purchasing a car. Scholars argue that we only notice those things to which we pay direct and focused attention, engaging what is known as selective perception.
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This note was uploaded on 12/01/2011 for the course COMMUNICAT 192:346 taught by Professor Staff during the Fall '10 term at Rutgers.

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